Ansvar is an ethical general insurer for individuals and organisations in the not-for-profit sector which encompasses churches, connected organisations, charities and other voluntary groups. I was the lead creative working on their new advertising campaign which used ribbons to demonstrate their offering and wrap around objects to showcase their insurance products. We also illustrated all their staff members for their calendar and one of the illustrations was made into a real life action figure used in conjunction with a Twitter social media campaign. After the new campaign was launched we turned to designing a new website featuring the ribbon styling and updated colour scheme.

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