June 13, 2022No Comments

Are you losing customers by not having an online presence

The answer swiftly is yes.

According to a survey by Weebly, 56% of the consumers surveyed said they don't trust a business without a website.

I, myself find that when I search for a service on Facebook, say, a plumbing company or a cat sitter for my cats, I immediately hunt for that service's website and 9 times out of 10, I'm disappointed to find the company doesn't have one – I then immediately start looking elsewhere for a company that does – Not everybody does this but I know I do and I make sure to check out those reviews.

Now I don't know if thats the website designer in me, but I find companies that have websites more trustworthy – to know they have invested in their website to promote their service and spent time convincing me why I need their services to be a selling point – I need to know what the company can do for me, why I should part with my money to hire them, their past works, reviews/testimonials, process etc its all important for potential customers – like me

So why is it important for your business to have a website?

Wider audiences

The main advantage of having a website is to reach out to a broader audience with ease. There are over 4.5 billion active internet users worldwide, and over 90% of them accessed the Internet via mobile devices – they literally have your website in their pocket.

Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.

Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors. It will also help your target audience understand your business and services.

Without a website, your business is virtually invisible to potential customers and clients. With COVID-19 pushing the global market even more digital, your business will become invisible to those that matter unless you invest in a website.

Its essential for small businesses

Many small business owners don’t see the need to invest in an effective business website. However, they’re currently missing out on an incredible source of revenue.

The following statistics show how important a website is for a local business:

  • 46% of search on Google include local intent
  • 97% of users use search to find local businesses
  • 28% of users purchased an item after a local search
  • 70% of users will visit a store because of what they found online

A business website will help you capture all of this potential and make your business even more profitable.

You’ll look more professional.  

Most people trust spending money with established brands because they know what to expect.  A website is a way of increasing the perceived value of your brand or business, as well as being a top notch tool for delivering information and funnelling people toward a call to action. Combined with a Facebook page and Email Newsletter, you can keep everyone in the loop with what’s going on and promote offers to them regularly.

Its also important to show off those reviews and testimonials to build that trust factor with your audience.

81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website.

Time Saver

Your website can save you time by providing answers to common customer questions and inquiries. As long as you have all the provided information that user is looking for, it also helps them in making their decision whether or not to get in touch. Display your processes, your services, explain what it is your company does/sells. A strong message on a website makes all the difference and sells to that potential client. 

So why should I invest in a website?

Because a website is an extension of your business, its a gateway to welcoming new clients and business. With the reasons above how could you not invest in a website?. With the right messaging

May 17, 2022No Comments

My Design Process: Logo Design

Have you ever wondered what sort of process a designer goes through when they start to design your new brand, website, logo etc?

Really its not as simple as just design and its done in an hour kind of thing, much more then just that. l give you a bit of an insight to how I go about designing logos.

So when I first receive a brief from a client asking for a revamped logo, new brand, or just a simple logo update, I start to research the background information about the company I will be designing their new logo for. A logo identifies a company and/or product via the use of a designed element such as: Symbol, mark or signature – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

Every designer has his or her own process, and mine has a similar process

Sarah Bond

Begin with a sketch

Ever since I first started out as a designer, I would sketch everything, doodle in class, just draw out my ideas, whether they be logo ideas or concepts for my personal use I had to get my ideas out on paper. This became part of my process when I started to design logos for clients. With just sketching ideas you can mock-up hundreds of ideas allowing me to really explore a potential possibly for an idea to move forward. This part of the process for me really is an important step for moving forward with my ideas.

Draft Ideas

After the first two steps: Researching and sketching, I then begin to move my favourite sketches onto screen. I can do this is one of two ways:

  1. If I like something I have drawn then I would scan this concept into Illustrator this sketch would have been drawn numerous times to get to a stage where is would be ready to work with in illustrator. From there I would begin to develop the logo further into a more finalised design.
  2. From a chosen sketch I will take what I have drawn and develop it on screen from scratch, spending time seeing what fonts work best, developing up shapes and reworking the structure into more of a designed logo.


At this point, many designers will step away from the project for a brief time. This break acts as a time of reflection, giving the designer a chance to return to the project with a fresh perspective. This may also be a good opportunity to gather feedback from unbiased outside parties. Designing a logo can be a very involved process; so gaining insight from an extra pair of eyes (or two) is highly beneficial. After returning to the logo designs, the most effective iterations must be chosen and assembled for presentation.

Client Feedback

After spending a little time designing up a presentation for the client, whether it be for a face-to-face or digital PDF presentation, I will send off my final selections for client evaluation. Usually I will accompany my designs with notes or if I am meeting the client explain my reasonings for my designs. The designer then takes the client feedback into consideration, and makes changes accordingly. The improved logo is again presented to the client. Often there are many rounds of revisions before the client is satisfied with the final product.

Final Delivery

Once the client has evaluated and made their decision, then I begin to finalise the logo into different formats that the client can use. I like to call this a Logo pack. Important file types include EPS, JPEG and possibly TIF in certain circumstances. Some clients may also need a black and white version of the final logo.

Most times after logos have been completed clients like to see their new logo implemented onto a variety of media including, letterheads, business cards and promotional media.


Logos can be a very time consuming process that takes a variety of stages before its final completion, I have provided an insight in this blog about my way of working when I design a logo from start to finish. When the process is executed successfully, the resulting logo becomes a valuable asset for the companies marketing efforts.

January 5, 2022No Comments

Common Mistakes in Design

When I get free time, I find myself lately browsing a lot of other design blogs looking to upgrade my knowledge and see whats going on in the design world. I seem to be coming across a lot of posts that explore common mistakes designers make, I guess being a designer I can relate to this and thought I would explore this topic myself. Although designers don’t like to admit it but we make a lot of mistakes there’s just no learning without mistakes, you soon discover in the creative industry that there are a lot of things you should not do but you learn from the mistakes that you do miss at the end of the day we are only human. So after reading a few related topics I have kept in mind many common mistakes even the top professionals cant say they haven’t committed.

Not saving files properly
In general, save your designs as CMYK for print, RGB for web
When you first start a project in Photoshop, indesign or even Illustrator you’ve got to stop and think about the format you are creating it for, is it web or print? is it a large format document for a exhibition stand or mobile application? When you set up a document for print, the general set up is CMYK, 300dpi not forgetting about crop marks, trim and bleed (usually 3mm each side )“ again depending on print project size) Before sending to print, think about your file formats, outlining fonts and colour profiles especially imagery. You don’t want to be sending RGB image files to print. Alternatively setting up a project for web and screen design usually requires settings of RGB, 72dpi.

Imagery formatting
In one of my other blog posts: The Importance of Imagery in Web design. One of the areas I covered was optimising your imagery for web design, You need to think about how images can affect download speeds on the web. This is easily solvable if you are not a photoshop mastermind, I have used these programs in the past to help optimise my imagery for web, definitely give it a try TinyPNG, JPEG Optimiser, OptiPNG. Ideally your looking to optimise your images down so they reduce in size and not in quality.
Using too many fonts

Honestly more then two fonts in any design is too many, As a general rule, try to stick to two different fonts and use the different font weights to differentiate and highlight areas, it’s as easy as that. Having a clear, formatted design is important and overcomplicating it with too many different fonts just spoils the design, you want the design to look consistent so you don’t confuse your viewers, by using too many fonts this just causes confusion and people just won’t be interested. Keep it simple!

Spell Check
Being detail-oriented is extremely important as a designer, especially if you’re dealing with print work. If you make a mistake on a website, it is usually not a catastrophe since things can be corrected in real-time. But once something goes to print, mistakes are costly and usually one can’t be corrected (other than reprinting). (ref. Creativepro.com) When working on your projects be sure you are performing a spell check, have someone else proof read your work, and check for any potential mistakes before sending off your final files.

Not being Organised
One of the things I love to see when designing is a neat Photoshop and illustrator file, grouping layers in a concise order, pagination, when a designer keeps things neat and organised it just makes things so much easier to work with, lacking structure tends to make starting (and completing) projects very difficult. Just taking that bit of extra time to tidy up your desktop files and download files makes it that little bit more easier and organised, it also makes finding files that bit more easier.

Illegible Fonts or Font Sizes
New designers may make this mistake, but choosing a font that’s difficult to read or reducing it to an illegible size is really detrimental to your design. For example, in infographic design the main means of distribution is the web, so use typefaces that lend themselves to digital displays and size them large enough that they’re easy to read. Even in infographics, where visuals drive the message, the supplemental text can be critical. (ref. Killer Infographics)

I always keep in mind a list of things to always think about when starting a new project, especially print. Always think about when setting up the project, the size, bleed and trim, once the design is complete then are all the images the correct file formats? Are they the correct CMYK Setting? Have I checked spelling and grammar? Is it all the correct dimensions? You can’t always think of everything, it’s very common to make mistakes, we are human after all, but getting someone to proofread your document is always a bonus, just to make extra sure nothings been missed. It can cost your client heavily if a magazine has gone to print with the wrong email or phone number,  just think about that.

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