Good website design isn’t necessarily just about what appears on the outside. For todays modern businesses, there are things that are more important then just the appearance of the web design – Whether or not the design helps achieve what it is made for (like making money)
If not, the design is just no good. There is no other way to say it.
First impressions matter
So when your handing out your business cards to people at functions or a party, the first thing they are gonna do is google your name or your company to find out more about you and your business. The one priority is: are you listed on the first page of google? If not, your credibility takes an immediate hit. SEO is a vital part of a business website nowadays, and if you want to be found on google then brushing up on your keywords and SEO can be a massive bonus for your business.
Lets say for instance you run your own photography business and you specialise in weddings and portraiture, you need to really show off your work – big imagery, straight to the point text and BLOGS. Being on the hunt for a photographer myself, I can spend hours looking through a photographers blog to really get a feel for their style of work, how creative they are with a lens and all this takes is lots of imagery. You want people to browse your imagery to see what you have to offer. The amount of websites I have come across that uses tiny thumbnails which sometimes you can’t even make out – if I had a penny. If people dont know what your trying to sell, then chances are they aren’t going to be interested in your business.
If you are found on Google then people will immediately start to evaluate your website forming their opinion about you based on the overall look of your website – does your website look modern? is it easy to navigate? do you have valuable written content? do you have impressive images and an attention worthy video? Is it mobile ready?
More mobile-friendly websites in search results
If you don’t know by now:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices. – Google
Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a significant impact in the mobile search results, impacting all languages worldwide. Basically if your website is not mobile friendly then this will massively effect your current rankings on Google – you may even get pushed onto the googles second page. Check here for a mobile friendly test.
So what makes a good website?
Being a designer that works with web designing on a day to day basis as well as other graphic material then I guess I should know a thing or two about what makes a good website – A website should provide a productive, memorable and frustration free visit everytime. One that enables a user to get to the information that they want as quickly and easily as possible.
The design – Keeping the design simple is important. Web users have short attention spans. If the website does not immediately attract your customer and tell them what they want, they will move on.
Make it easy for visitors to find what they’re looking for – Put yourself in the shoes of the first-time visitor to your website and consider this: How easy or difficult would it be for you to find the information you’re looking for? Everything on your site should be streamlined for convenience. (ref. swcreative)
Keep content to the point – Most people will not read beyond a first sentence or a paragraph on the internet. Indeed, research by Jakob Nielsen suggests that the average user only reads 28% of text on a web page. People scan for the main points and then move on. Therefore, content must be clear, concise and to the point.
Eye-catching imagery – Amazingly, we still see webpages using clipart from years ago, using up to date imagery can really tell a story about your business and help customers make that all important decision about your business.