Ever since I can remember, I have always kept notebooks, sketchpads, books all containing my rough drawing, ideas and concepts and to this day I wouldn’t know where I would be without one. Sketching is an important and valuable part of my job not only for clients, but also for myself. Better designs now come sooner.
Why is sketching so great?
You have a project idea that feels right. This is the beginning. Sketch it out! It only takes a few seconds, and it gets the idea out of your head. Now sketch some more ideas. You won’t know whether your first idea is the best until you explore others. If you find something you like more, you’ll feel a rush of gratitude that you didn’t waste 5 hours in Illustrator, with something like adjusting the letter spacing on a bad logo.
Sketching is fun
By giving yourself the freedom of drawing, you’ll be surprised at what you can knock out with a simple pen and paper, by simple sketching you can reach creative aspects you never even thought you could get to just by sketching. Plus EVERYONE can do it, it doesn’t matter if you have low confidence in your drawing skill as long as you understand your own concepts and ideas then it doesn’t matter.
It separates concepts from details.
It’s natural for people to focus on the wrong details when you first present a concept. If you take your idea straight to a design program, clients tend to zero in on that single blue color, or the first style of typography presented. This creates road blocks for communication when all you simply need is to know is, Are we heading in the right direction? (ref. Forty.co)
Sketching involved within design work
Throughout my project pages wherever I can, I have always included little images of my thought process from pages in my sketchbooks – whether its a drawing of a logo concept or a drawn sketch of a wireframe for a website, I have always thought it important to show this so it is a legit concept and that it has come from my head and it backs up where my ideas have come from.