So what is a brand, and what makes it so important? A brand is often determined as a Name, Term, design or symbol that relates and identifies a business by their goods or service that distinguishes one sellerâ€™s product from those of others.
A brand is what represents peoples perception of a companies customer service, reputation, advertising and logo â€“ it is considered as your companies most valuable asset, everything from your logo, website to your social media. It is beyond just a recognised logo, good branding increases the value of a company and also makes acquiring new business easier.
A Brand isnâ€™t just about a logo, its the personality of your business, anything from your companies photographic style, to visual dialect and colour palettes, right through to your companies business cards and stationery – In short your brand is everything!
So why is branding so important:
Branding improves recognition
One of the most important things about your brand is your logo it is the face of your company and the first thing people notice about your company. Your logo is a vital part of your brand as it will be seen on every piece of correspondance and advertising media, including letterheads, signage as well as emailer signatures.A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
Stand out from the crowd
Your brand is what makes your company yours, and sets you apart from your competitors, not just on a local scale, but a global one. Having a strong brand builds creditability and also creates trust and people are more likely to purchase from a business that appears designed and legit. So with these things in mind, you need to be your own brand that stands out from all the others.
A Strong brand brings more business
SO youâ€™ve done a good job for one of your business clients and this can lead to some serious referrals, people love to talk and tell people about good jobs through good reviews â€“ â€œI used this great company the other day, maybe you could try them yourselfâ€ having a strong brand enables your company to get referral business, people need to remember your identity. A large reason brand is the word used for this concept is that the goal is an indelible impression as the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer. (ref. deluxe.com)
Do I need a rebrand?
So your probably reading this post thinking â€œdo I need a new brand?â€ Youâ€™ve got to ask yourself: Is your brand still relevant to your targeted consumers? Has it been a while since the brand and the brand look has been updated? Is your design stuck in the 60â€™s or is it just a case of you just donâ€™t feel it anymore? Successful companies expand over time and sometimes your brand needs to reflect this: Remember when Apple was known as Apple Computers? A simple rebrand to remove part of the name positioned the brand for new growth and opportunities (ref. Corridor business)
If you think its time to upgrade your design to be more modern, to reflect more about your business or simply spruce up your existing design, then let me help you. Branding is one of specialities and my growing portfolio of brands prove this. Get in touch with me today for a free consultation on whether or not you need a new brand or if your a new company and are looking for a brand to help you on your way.